July 23, 2012

the new simple pretty

simple pretty business card, designed by peggy wong | simple pretty

business card (front)

I’m pleased to officially announce the redesign of simplepretty!  (Yes, I realize that I spilled the beans late last week on Twitter …. couldn’t wait.)  The seeds of this redesign were planted over a year ago when my friend, designer extraordinaire Peggy Wong, and I started kicking around how to combine Futura and Didot Italic (my favorite typefaces) into the perfectly simple updated logo and business card.

Once the logo was ready, M Stetson Design/Lindsay Stetson Thompson and software architect Rommel Santor did a bang-up job of taking Peggy’s business card design and translating it into a functional-yet-minimalist (and gorgeous) website.

Some of the highlights:

  1. simple + pretty has transitioned to simplepretty. short answer is because it’s simpler.
  2. the redesigned website is responsive, so whether you read on an iPhone, iPad, Android, or the web, it retains ease of navigation.
  3. streamlined sharing of simplepretty blog posts on social media: simply click on the relevant icon at the bottom of the post.
  4. links (with photo previews) for my instagram + pinterest accounts have been added to the sidebar.
  5. blog archives have been compressed to a drop-down menu. after six years of blogging, the previous archive list was quite cumbersome, to the point of becoming unruly.
  6. the addition of a travel category. more places to go + things to do to follow.
simple pretty business card, designed by peggy wong | simple pretty

business card (back)

Thanks Lindsay, Rommel, and Peggy! And thanks to all of my readers. I hope you like the new look as much as I do.

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15 Comments

  1. Jacquelyn | lark&linen
    July 23, 2012 / Permalink

    I’m loving the new look! And those business cards are so lovely

  2. Emily
    July 23, 2012 / Permalink

    I came out of my google reader hideaway to take a peek – very lovely!

  3. Megan
    July 23, 2012 / Permalink

    Jane – the new look is absolutely perfect! I have your new business card sitting on my desk at the moment. Too pretty to file away :) Congrats on the updated logo and new website.

  4. rebecca
    July 23, 2012 / Permalink

    LOVE the new look! Congrats on the redesign.

  5. lindsay {stets}
    July 23, 2012 / Permalink

    So honored to be a part of the new simplepretty! Thanks, Jane! xo

  6. Brooke Reynolds
    July 23, 2012 / Permalink

    Well it is definitely simple.. and so pretty. My favorite combination! Lovely job..

  7. Courtney
    July 23, 2012 / Permalink

    So lovely Jane! Fresh, simple…and perfect.

  8. Laura Belle
    July 23, 2012 / Permalink

    Lovely new look! Well done Jane.

  9. suann | simplesong
    July 23, 2012 / Permalink

    looks great, jane!

  10. Lisa
    July 23, 2012 / Permalink

    Utilitarian luxe. I like that. And your cards:).

  11. MAV
    July 24, 2012 / Permalink

    Well done, Jane!

  12. Cindy
    July 25, 2012 / Permalink

    your new design is lovely and i hope to meet you one day so i can see one if your business cards in person.

  13. alli
    July 30, 2012 / Permalink

    Beautiful! Love the simplicity of the new design – it lets the content shine.

  14. Cindy
    August 8, 2012 / Permalink

    Beautiful, Jane. It’s totally you.

  15. Honora
    August 10, 2012 / Permalink

    Hi Jane – I haven’t commented in a long time but wanted to drop in and say that the site looks amazing! Really, really stellar. Congratulations!