If you’ve flipped through a magazine or perused the blogosphere recently, no doubt you’ve come across press for San Francisco shop March, and rightly so: owner Sam Hamilton redesigned her shop in 2011, turning the focus from antiques to kitchens and housewares. The space is cheery, bright and full of stylish and craveable product. (I simply had to see it, and so March was Stop Number One on my recent trip to the Bay Area.) What you may not know is that the graphic design work for March, which I’m equally smitten with, was created by San Francisco studio Design is Play. I love the totality of their identity work, from the double “M”/circle logo for March, to the letterpressed hang tags, to the packaging for the March Pantry line (clever reworking/tweaking/update to Gotham). The result is a label so pretty, you feel like you’re bringing home a small piece of artwork instead of a jar of kosher salt. Perfect.
all images courtesy of design is play: march pantry photography taken by kirk amyx