I ripped this ad for Swedish wallpaper and textile firm Sandberg out of October’s World of Interiors and have been analyzing it to see why I’m so drawn to it. I think it’s the Ferdinand wallpaper, which is utterly stunning, although I think the topiary and the über chic tufted armoire play a part, too. Will be giving it some more thought (which means another hour or so clicking through the Sandberg website.)